Agent Legend Pricing · Follow Up Boss
Agent Legend pricing, explained (2026)
Agent Legend pricing runs $199–$499/mo in Traditional mode and $399–$899/mo with the AI-Powered toggle. Every plan adds a one-time activation fee ($299–$599), and billing is per "contact nurtured" rather than flat. SendMate is a flat $49/mo for Founders — no activation fee, no per-contact metering. Here's the breakdown. (Agent Legend currently lists these plans as "Coming Soon," so treat the figures as published-but-provisional.)
Agent Legend pricing by plan
| Plan | Monthly | Included | Overage |
|---|---|---|---|
| Starter | $199 (Traditional) · $399 (AI) | 250 contacts/mo · Lily AI scoring · 1 seat | $0.50 / extra contact |
| Grow | $299 (Trad) · $599 (AI) | 500 contacts/mo · 12-mo commitment | $0.50 / extra contact |
| Professional | $499 (Trad) · $899 (AI) | 1,000 contacts/mo · 12-mo commitment | $0.50 / extra contact |
| Enterprise | Custom | Custom volume | Custom |
One-time activation fee per plan: Starter $299 / Grow $499 / Professional $499 in Traditional mode; $399 / $599 / $599 with the AI toggle. Database enrichment is a separate $0.08/record. A “contact nurtured” is any contact who gets at least one automated message that month. Prices as published on agentlegend.com (2026, listed “Coming Soon”) — may change.
The costs that aren’t on the sticker
- •A one-time activation fee ($299–$599) applies on top of the monthly price — so your real first-month cost is higher than the sticker.
- •The AI-Powered toggle (two-way conversational AI) roughly doubles the monthly price (e.g. Starter $199 → $399) and raises the activation fee.
- •Billing is per “contact nurtured,” with $0.50 for each contact beyond your plan's monthly allotment — billed in arrears, so a big campaign's cost isn't fully known upfront.
- •Grow and Professional require a 12-month commitment; only Starter is month-to-month.
- •Database enrichment is a separate $0.08-per-record charge on every plan.
To be fair: “Lily,” Agent Legend's AI database analyst that scores your whole database nightly, is included on every plan — a genuinely substantial inclusion. And Agent Legend is multi-channel (SMS, email, ringless voicemail), so if you want that breadth it may fit.
How it compares to SendMate
SendMate is a flat $49/mo for Founders (first 100 customers, locked while your subscription stays active) — no per-text fees, no setup fee, and it sends from your own Follow Up Boss number. Flat pricing means a predictable bill, whatever kind of month you have.
- ✓Flat $49/mo Founders — no activation fee, ever
- ✓No per-contact metering and no 12-month commitment
- ✓No price-doubling toggle to unlock the features you want
- ✓Sends from your own Follow Up Boss number
- ✓Local-first — your contacts and messages stay on your computer
- ✓Cancel anytime
Prefer we handle the switch for you? Optional White Glove concierge setup — from $299. Self-serve is always free; there’s no required setup fee.
How the five Follow Up Boss texting tools actually bill you
The category looks like it competes on monthly price. It does not. Each tool meters a different unit, and the unit matters more than the sticker, because it decides whether a busy month costs you extra. Agent Legend meters contacts nurtured.
| Tool | What it meters | Does a busy month cost more? |
|---|---|---|
| Lead Engage | Shared wallet credit, per segment | Yes — SMS, calls, AI all draw down |
| Texting Betty | Texts sent and received | Yes — $0.08–$0.10 each beyond the tier |
| Agent Legend | Contacts nurtured | Yes — $0.50 per extra contact |
| CallAction | New leads per month | Yes — ~$1.50 per extra lead |
| StreetText | Flat texting add-on | No, but it is an add-on to an ad plan |
| SendMate | Flat per user | No |
Competitor figures as published and verified 2026-07-01 (CallAction 2026-07-15). Each vendor's pricing changes — check their sites for current numbers.
How to keep your Agent Legend bill down
If you are staying on Agent Legend, the contact meter and the AI toggle are the two levers that move your bill the most.
- Contacts beyond your allotment bill at $0.50 each in arrears, so a large campaign's cost is not known upfront.
- The AI-Powered toggle roughly doubles the monthly price and raises the activation fee.
- Budget the one-time activation fee of $299 to $599 into your real first-month cost.
- Grow and Professional lock you into 12 months; only Starter avoids the commitment.
Agent Legend pricing — FAQ
How much does Agent Legend cost?
Agent Legend lists Starter at $199/mo, Grow at $299/mo, and Professional at $499/mo in Traditional mode; turning on the AI-Powered toggle raises those to $399, $599, and $899/mo. Every plan adds a one-time activation fee ($299–$599) and bills per “contact nurtured” ($0.50 per extra contact). These plans are currently listed as “Coming Soon.”
Does Agent Legend have a setup fee?
Yes — a one-time activation fee per plan: $299 (Starter), $499 (Grow), and $499 (Professional) in Traditional mode, or $399/$599/$599 with the AI toggle. Agent Legend says it covers connecting your CRM, enriching your data, and building your initial campaigns.
Is there a flat-rate alternative to Agent Legend?
SendMate is a flat $49/mo for Founders with no activation fee, no per-contact billing, and no 12-month commitment — focused on texting your Follow Up Boss leads from your own number.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
Sources: agentlegend.com/pricing · agentlegend.com/follow-up-boss
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss,” “Agent Legend,” and other product names are trademarks of their respective owners. Agent Legend pricing is as published at the time of writing and may change — check their site for current details. SendMate sends from your own Follow Up Boss number and runs locally on your computer.