CallAction Alternative · Follow Up Boss
The CallAction alternative that doesn't meter your leads
Yes — SendMate is the lighter CallAction alternative for Follow Up Boss. It's a flat $49/mo Founders with no lead-capacity meter and no 90-day launch period, versus CallAction's $299–$999/mo plans gated by monthly new-lead caps. SendMate texts from your own FUB number and runs locally on your computer.
CallAction is a full call-and-text platform — call capture, a dialer, ringless voicemail, SMS drips — priced $299–$999/mo by how many new leads you take on each month, with texting that runs on CallAction-provisioned cloud numbers. If what you actually need is your Follow Up Boss follow-up texted reliably, SendMate is $49/mo Founders, flat: a digital ISA working your FUB list from your own number, on your own computer, with you in control of every message.
CallAction Solo Advanced $299/mo up to Platform Elite $999/mo, vs SendMate Founders $49/mo flat. Doesn't count ~$1.50-per-lead overage past each plan's monthly new-lead cap (unused capacity doesn't roll over).
Is SendMate cheaper than CallAction in 2026?
Yes. SendMate is a flat $49/mo Founders with no per-text fees — CallAction starts higher and stacks usage fees on top. Entry pricing on each side.
CallAction
- ✕Priced by lead capacity — texts are unlimited, but new leads are metered (~$1.50 each past your plan's cap, no rollover)
- ✕$299/mo entry — the cheapest plan is built around 200 new leads/mo, 1 user, 2 numbers
- ✕Texts and calls run on CallAction-provisioned cloud numbers — not your FUB number unless you port yours into their platform
- ✕No free trial (30-day money-back instead); plans move to month-to-month after the initial 90-day launch period
- ✕Team setup: each agent's own FUB API key (via FUB support) plus a separate CallAction account per agent
SendMateFounders
- ✓$49/mo flat for first 100 customers, locked while your subscription remains active
- ✓Sends from your own FUB phone number
- ✓You choose what SendMate reads — Tasks (default), Notes, or Hybrid
- ✓Runs on your Mac or Windows — data stays with you
- ✓Your existing Action Plan notes still fire — zero re-work
The meter didn't disappear — it moved to your leads
CallAction's no-per-text-fee claim is genuine: every plan includes unlimited calls and texts. What's metered is new leads — 200 a month on the $299 Solo Advanced plan, then about $1.50 per additional new lead, with no rollover for slow months. A great lead-gen month raises the bill even if you barely text. SendMate is $49/mo flat: no per-text fees and no lead meter, ever.
To be fair: CallAction is a real platform — just a much bigger one
CallAction earns its price for teams that want the whole phone stack: call capture and tracking, a dialer, call recording with AI transcriptions and summaries, ringless voicemail, SMS/MMS drips, database reactivation, and serious compliance tooling — with hands-on onboarding and a 30-day money-back guarantee behind it. If that's what you're buying, it's a legitimate choice. But if the job is texting your Follow Up Boss list, you're paying $299+/mo for a phone system. SendMate does the texting — self-serve, $49/mo Founders flat, from your own number, running locally on your Mac or Windows machine.
Want the full line-item math? See the full CallAction pricing breakdown →
Will my Follow Up Boss Action Plans still work after I switch?
Yes. SendMate is a quiet ISA working your FUB list for you. It watches the notes your Action Plans drop and sends each text from your own FUB number. No rebuild: flip the Text Source toggle and your ISA is on duty.
Your SendMate ISA sends each text on the day your Action Plan calls for it, during your Send Window — not queued to a precise second. For a typical FUB drip cadence the outcome is the same as a scheduled service.
How do I switch from CallAction to SendMate?
In four steps, usually under 15 minutes: cancel or pause CallAction, install SendMate, flip your FUB Text Source toggle, and your SendMate ISA takes over your existing Action Plans.
Cancel or pause CallAction
Do this first so leads don't get double-texted during the switch. CallAction logs its calls and texts into Follow Up Boss, so that history stays on your FUB contact records — and if you ported a number into CallAction, you can port it back out when you cancel.
Install SendMate
Mac or Windows app, FUB login. ~3 minutes.
Switch Text Source
Settings → FUB Settings → Text Source → "Notes Only".
Your ISA takes over
Your existing notes keep dropping. Your SendMate ISA sends them same-day during your Send Window.
Your number, your machine — not their cloud
CallAction's texts and calls run on cloud numbers it provisions, and your conversations, call recordings, and lead data live on its servers, synced into Follow Up Boss by API. SendMate never provisions a number and never round-trips your data: it runs locally on your own computer and sends from your own Follow Up Boss number — so leads see the number they already know, and your history stays in FUB, where you own it.
Switcher FAQ
Is SendMate a good CallAction alternative?
Yes — if the job is texting your Follow Up Boss list. SendMate is a flat $49/mo Founders with no lead-capacity meter and no launch period, and it sends from your own FUB number. If you need the full calling stack — dialer, call capture, ringless voicemail — that's where CallAction's bigger platform fits.
Doesn't CallAction already have unlimited texting with no per-message fees?
Yes, and that claim is genuine. What's metered is new-lead capacity: 200, 500, or 1,250 new leads a month by plan, about $1.50 per lead over that, and unused capacity doesn't roll over. SendMate is $49/mo flat — no per-text fees and no lead meter.
Will my leads see a different number?
Not with SendMate — it sends from your own Follow Up Boss number, the one your leads already recognize. CallAction texts from cloud numbers it provisions (2–32 per plan) unless you port your number into its platform — and porting it back out is a step you'd have to take if you ever leave.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
Texting your FUB list shouldn't need a phone system.
$49/mo Founders flat — no lead meter, no per-text fees, your own FUB number, and ready-made Action Plan templates to go live fast.