Free Tool
Follow Up Boss Texting Cost Calculator
Enter your monthly volumes and this calculator estimates what each of the six best-known Follow Up Boss texting tools would actually cost you — using each vendor’s published 2026 pricing, including the parts the sticker price hides: overage billed on sent and received texts, shared usage wallets, per-segment rates, and per-lead or per-contact metering.
SendMateLowest estimate
Founders — flat (standard Pro $149/mo)
3,000 follow-ups/mo included · no per-text fees
- • No setup fee · cancel anytime, prorated refund
StreetText (Conversations)
Conversations standalone ($69/mo; $49/mo as ad-plan add-on)
Per-message rate not published — total may be higher
- • $500 setup add-on applies on Pro/Scale ad plans unless billed annually
- • Texting rides a separate number, not your Follow Up Boss number
Lead Engage
Messaging ($149/mo billed annually, $99 setup)
Wallet ≈ 1,000 msgs at 1 segment/msg + 0 over × $0.05/segment
- • Wallet is shared with calls, email, voicemail & AI — heavy other-channel use shrinks texting capacity
- • Carrier fees + A2P/10DLC line items excluded
- • Conversational AI add-on: $100/mo + $250 setup
Texting Betty
Single Agent ($149/mo, 1,000 texts)
$149 + 300 extra texts × $0.10 — sent AND received count
- • One-time $200 setup (credited back after required kickoff call)
- • Brokerage tier from $1,500/mo at 20,000+ texts
Agent Legend
Starter Traditional ($199/mo, 250 contacts)
Per contact nurtured — 0 extra × $0.50
- • One-time activation $299–$599
- • AI-Powered toggle roughly doubles the monthly price
- • Grow/Professional need a 12-month commitment; plans listed “Coming Soon” — treat as provisional
CallAction
Solo Advanced ($299/mo, 200 new leads)
Unlimited texts — metered by new leads: 0 extra × ~$1.50
- • No setup fee; every new plan starts with a 90-day launch period
- • Unused lead capacity doesn't roll over
- • Texts send from CallAction-provisioned numbers
Estimates only, from each vendor’s published pricing as verified July 2026 — one-time setup/activation fees, annual-billing requirements, carrier fees, and taxes are noted but not included in the monthly figures. Vendors change pricing; always confirm on their site.
Cost calculator FAQ
How much does texting automation for Follow Up Boss actually cost?
Published 2026 entry prices run from $49/mo (SendMate Founders, flat) and $69/mo (Conversations by StreetText) to $149/mo (Texting Betty, Lead Engage), $199/mo (Agent Legend), and $299/mo (CallAction). The true monthly cost depends on each tool's meter: per-text overage billed on sent and received messages (Texting Betty), per-segment overage from a shared wallet (Lead Engage), per contact nurtured (Agent Legend), or per new lead (CallAction).
Why does my text volume change the price so much on some tools?
Because most tools meter usage on top of the monthly plan. Texting Betty adds $0.08–$0.10 per text over your included volume — counting replies you receive as well as texts you send. Lead Engage bills $0.037–$0.05 per 160-character segment once its shared wallet credit runs out. Flat-rate tools like SendMate don't change with volume inside their included allowance.
What costs does this calculator leave out?
One-time fees (Texting Betty's $200 setup, Lead Engage's $99–$297 setup, Agent Legend's $299–$599 activation, StreetText's conditional $500 setup add-on), annual-billing requirements, carrier and A2P/10DLC pass-through fees, and paid add-ons like Lead Engage's Conversational AI ($100/mo + $250 setup). They're shown as notes under each estimate instead, so the monthly numbers stay comparable.
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss,” “Texting Betty,” “CallAction,” “Lead Engage,” “Agent Legend,” and “StreetText” are trademarks of their respective owners. Competitor pricing is as published at the time of writing and may change — check each provider for current details.