Lead Engage Pricing · Follow Up Boss
Lead Engage pricing, explained (2026)
Lead Engage pricing runs $149–$399/mo (shown billed annually) across its Messaging, Automation, and All-In-One plans — each with a shared monthly usage "wallet credit" rather than a flat text bucket, per-segment overage, and a paid Conversational AI add-on ($100/mo plus a one-time $250 setup). SendMate is a flat $49/mo for Founders with no per-text fees and no add-ons. Here's the breakdown.
Lead Engage pricing by plan
| Plan | Monthly | Included | Overage |
|---|---|---|---|
| Messaging | $149/mo* | $100/mo wallet credit (~1k msgs, shared) | $0.05 / segment |
| Automation | $249/mo* | $150/mo wallet credit (~1.5k msgs, shared) | $0.05 / segment |
| All-In-One | $399/mo* + $297 setup | $225/mo wallet credit (~3k msgs, shared) | $0.037 / segment |
| Enterprise | Custom | Custom | Custom |
*Prices shown “billed annually” on leadengage.com (2026). The wallet credit is shared across SMS, MMS, calls, voicemail, email and AI — the “~1k/1.5k/3k messages” figures assume SMS-only use. Competitor pricing can change — check their site.
The costs that aren’t on the sticker
- •The monthly credit is a shared wallet — SMS, MMS, calls, voicemail, email and AI all draw from it, so heavy AI or call use eats into your texting allowance.
- •Overage is billed per 160-character segment (most texts run ~2 segments), with carrier fees on top.
- •Conversational AI is a paid add-on: $100/mo plus a one-time $250 setup — and AI usage further draws down the wallet credit.
- •A2P/10DLC compliance ($25 one-time + $1.65/mo) and a provisioned phone number (~$6.90/mo) are separate line items.
- •Texts send from a Lead Engage–provisioned number, not your own Follow Up Boss number.
- •A one-time A2P registration means about a 3-business-day wait before you can text.
To be fair: workflow automations and drip send-timing are included on the paid plans, and Lead Engage doesn't auto-reply to your leads unless you add the AI agent — so a human stays in the loop by default.
How it compares to SendMate
SendMate is a flat $49/mo for Founders (first 100 customers, locked for life) — no per-text fees, no setup fee, and it sends from your own Follow Up Boss number. Flat pricing means a predictable bill, whatever kind of month you have.
- ✓Flat $49/mo Founders — no per-text fees and no shared-wallet metering
- ✓No setup fee and no paid AI add-on to reach automation
- ✓Sends from your own Follow Up Boss number — no provisioned line
- ✓Local-first — your contacts and messages stay on your computer
- ✓Keeps your existing Follow Up Boss Action Plans
- ✓Cancel anytime
Prefer we handle the switch for you? Optional White Glove concierge setup — from $249. Self-serve is always free; there’s no required setup fee.
Lead Engage pricing — FAQ
How much does Lead Engage cost?
Lead Engage lists Messaging at $149/mo, Automation at $249/mo, and All-In-One at $399/mo (shown billed annually), with All-In-One adding a $297 setup fee. Each plan includes a shared monthly usage credit ($100/$150/$225) rather than a flat text allowance, and overage runs $0.037–$0.05 per message segment. Conversational AI is a $100/mo add-on with a one-time $250 setup.
Does Lead Engage charge per text?
Once you use up your monthly wallet credit, yes — about $0.05 per SMS segment ($0.037 on All-In-One), plus carrier fees. Because the credit is shared across SMS, calls, email and AI, your real texting capacity depends on how much you use the other channels.
Is there a simpler, flat-rate alternative to Lead Engage?
SendMate is a flat $49/mo for Founders with no per-text fees, no shared-wallet metering, and no paid AI add-on — and it sends from your own Follow Up Boss number instead of a provisioned line.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
Sources: leadengage.com/pricing · leadengage.com/usage · followupboss.com/integrations/leadngage
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss,” “Lead Engage,” and other product names are trademarks of their respective owners. Lead Engage pricing is as published at the time of writing and may change — check their site for current details. SendMate sends from your own Follow Up Boss number and runs locally on your computer.