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Tips, guides, and product updates for real estate agents.

Why 80% of Real Estate Leads Never Get a Second Text

Speed and consistency win deals. Here's why most agents fall behind on follow-up — and what the top 20% do differently.

We timed both approaches. One takes 3+ hours of your day. The other takes about 2 minutes of setup.

From send timing to message personalization — tactical tips to improve your text response rates in Follow Up Boss.

That $149/month plan might actually cost you $450+. Here's how per-text fees quietly inflate your bill.

When leads get a text from a number they don't recognize, most ignore it. Here's why sending from your FUB number matters.

Fines up to $1,500 per text. Here's how to stay compliant without overthinking it.

Cloud-based texting tools store your contacts, messages, and sending patterns on their servers. There's a better way.

Up to 30% of phone numbers in your CRM may be landlines. Texting them wastes time and looks unprofessional.

Not all hours are created equal. Here's when your FUB texts are most likely to get a response.

An assisted text on Thanksgiving is a fast way to lose a lead's trust. Here's how smart agents handle holidays.

Already using a FUB texting service? Migrating to SendMate takes about 5 minutes — and your action plans don't change.

A step-by-step walkthrough of connecting SendMate to your FUB account and optimizing your action plans for automation.

Nothing screams 'automated' like sending the same text twice. Here's what causes duplicates and how to prevent them.