Strategy7 min read

What 6 Follow Up Boss Texting Tools Actually Cost in 2026

Published July 18, 2026 · Last updated: July 18, 2026

Short answer: the six best-known Follow Up Boss texting tools publish 2026 entry prices from $49 to $299 a month — SendMate (our product) at a flat $49/mo for Founders, Conversations by StreetText at $69/mo, Texting Betty and Lead Engage at $149/mo, Agent Legend at $199/mo, and CallAction at $299/mo. But the sticker is only where the math starts: setup fees, overage billed on messages you send and receive, shared usage wallets, and per-lead metering decide what actually hits your card.

Full disclosure: SendMate is ours. Every competitor figure below comes from the vendor's own published pages, verified July 1–15, 2026 — pricing changes, so confirm on their site before you buy.

The Sticker Prices at a Glance

Tool	Entry price	Setup / activation	What's metered
SendMate	$49/mo Founders, flat (standard Pro $149/mo)	$0	Nothing — no per-text fees
Texting Betty	$149/mo (1,000 texts)	$200, credited back after kickoff call	$0.10/text over plan — sent and received
Lead Engage	$149/mo (billed annually)	$99–$297 by plan	Shared wallet credit, then $0.037–$0.05/segment
Agent Legend	$199/mo (Traditional)	$299–$599 activation	$0.50 per extra "contact nurtured"
StreetText (Conversations)	$69/mo standalone ($49/mo add-on)	None on Conversations standalone; $500 on Pro/Scale ad plans, waived on annual	Per-message rate not published
CallAction	$299/mo	None listed	~$1.50 per new lead over capacity — texts unlimited

Higher tiers reach $799/mo (and brokerage rates from $1,500/mo) at Texting Betty, $999/mo at CallAction, and $499/mo Traditional at Agent Legend — whose plans are listed "Coming Soon," so treat its figures as provisional.

What the Sticker Hides #1: Fees Before Your First Text

Three of the six charge money before a single Follow Up Boss text goes out. Texting Betty's $200 setup fee is credited back — but only after a required kickoff call. Lead Engage charges $99 on Messaging, $297 on All-In-One, and a further $250 (plus $100/mo) for its Conversational AI add-on. Agent Legend's activation fee runs $299–$599 by plan and mode. StreetText is a special case: its standalone Conversations texting plan ($69/mo) lists no setup fee, but the $500 setup on its Pro and Scale ad plans applies if you take the discounted $49/mo add-on route — waived only with annual billing paid upfront. CallAction and SendMate list no setup fees — though CallAction starts every customer with a 90-day launch period before month-to-month billing.

What the Sticker Hides #2: Overage That Counts Both Directions

Texting Betty bills $0.10 per text over your included volume ($0.08 on Large Team) — on messages you send and messages you receive. A lead who texts back draws down the same quota — the two-way conversations you actually want are the expensive ones. Lead Engage bills overage per 160-character segment (most texts run about two segments), with carrier fees on top — so a "$0.05" rate is closer to $0.10 for a typical message. StreetText publishes no per-message rate for Conversations — and unpublished is not the same as free. We've run the full math in The Hidden Cost of Per-Text Pricing.

What the Sticker Hides #3: Meters That Aren't About Texts

Two tools moved the meter off texts entirely. CallAction genuinely charges nothing per message: unlimited calls and texts on every plan. Its meter is new-lead volume — 200, 500, or 1,250 a month by tier, roughly $1.50 per extra lead, no rollover of unused capacity. Agent Legend bills per "contact nurtured" — any contact who receives at least one automated message that month — at $0.50 per contact beyond your allotment, billed in arrears; database enrichment is a separate $0.08 per record. Lead Engage's included volume is a shared wallet: the $100–$225 monthly credit covers SMS, MMS, calls, voicemail, email, and AI together, so heavy use of any other channel quietly shrinks your texting capacity.

What the Sticker Hides #4: The Billing Asterisks

Lead Engage's advertised prices are annual-billing rates, and A2P/10DLC compliance ($25 one-time plus $1.65/mo) and a provisioned number (about $6.90/mo) are separate line items. StreetText's annual discount means paying the year upfront. Agent Legend's Grow and Professional plans require a 12-month commitment — only Starter is month-to-month. CallAction has no free trial (a 30-day money-back guarantee instead), and its extra-user and extra-number add-on prices aren't published. Credit where due: Texting Betty is genuinely month-to-month, no long-term contracts.

What Each Tool Genuinely Gets Right

A fair comparison cuts both ways — the honest strength of each:

Texting Betty — the most "inside Follow Up Boss" experience of the drip tools: an embedded FUB inbox app with timeline sync, AI responses now included in the tiers (full breakdown).
CallAction — the no-per-message-fee claim is real, with no feature paywalls between tiers and a full platform (dialer, call capture, call recording with AI transcription) on every plan (full breakdown).
Lead Engage — the broadest bundle here, with workflow automations included and no AI auto-replying to your leads unless you add it (full breakdown).
Agent Legend — "Lily," its AI database analyst, is included on every plan, and it's the true multi-channel option: SMS, email, and ringless voicemail (full breakdown).
StreetText — the lowest published texting entry price in the group, with the "Julie" AI assistant included at no extra fee (full breakdown).
SendMate — flat and unmetered, but single-purpose: it texts your Follow Up Boss list from your own number. No ad platform, no voicemail drops, no conversational AI.

How to Compare True Monthly Cost

Run every candidate through the same six questions:

Is the advertised price the monthly rate or the annual-billing rate?
Divide any setup or activation fee by 12 and add it to the monthly price.
How does your real volume compare to what's included — and do received messages count?
What else draws from the meter — calls, email, AI usage, or lead volume?
Which add-ons are effectively required: AI, phone numbers, A2P/10DLC registration, enrichment?
How long are you committed, and what does leaving cost?

Where SendMate Fits

SendMate's answer to all six questions is the same: $49/mo flat for Founders (the first 100 customers, rate locked; the standard Pro rate is $149/mo), $0 setup, no per-text fees, no metered overage, no required add-ons, cancel anytime. Optional White Glove concierge setup is available if you'd rather hand it off — setting up yourself is always free. It sends your Follow Up Boss follow-up texts from your own FUB number, during the send window you set — you write the messages, you review the plan, and replies land back in your FUB inbox. It runs local-first, so your contacts and messages stay on your own computer.

Switching cost matters too: SendMate reads the bracket-tag notes that Texting Betty, Lead Engage, and StreetText Action Plans already drop into Follow Up Boss, so your Action Plans stay exactly as they are. Agent Legend runs its own pipeline without FUB notes, so coming from there you'd rebuild from SendMate's ready-made template library. For the feature-by-feature view, see the Follow Up Boss texting comparison.

Frequently Asked Questions

How much does Follow Up Boss texting automation cost in 2026? Published entry prices run from a flat $49/mo (SendMate Founders) and $69/mo (Conversations by StreetText) through $149/mo (Texting Betty, Lead Engage) and $199/mo (Agent Legend) to $299/mo (CallAction). Setup fees, per-text or per-segment overage, and lead or contact metering can push real bills past the sticker.

Which Follow Up Boss texting tools charge setup or activation fees? Texting Betty charges $200, credited back after a required kickoff call. Lead Engage charges $99–$297 by plan, and Agent Legend a $299–$599 activation fee. StreetText's standalone Conversations texting plan lists no setup fee — its $500 setup applies to the Pro and Scale ad plans, waived if you pay annually upfront. CallAction and SendMate list no setup fees.

Does CallAction really have no per-message fees? Yes. CallAction publishes no per-message, per-segment, or per-minute charges on any plan; every tier includes unlimited calls and texts. The meter is monthly new-lead capacity instead — 200, 500, or 1,250 leads by plan — with extra leads at roughly $1.50 each and no rollover.

Is SendMate affiliated with Follow Up Boss? No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner. Competitor names on this page likewise belong to their respective owners, and all pricing comes from each vendor's published pages.

SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss or any tool listed above. All competitor names and trademarks belong to their respective owners. Competitor figures were verified on each vendor's published pages in July 2026 and may change. For the wider landscape, see our categorized guide to Follow Up Boss texting automation tools.