StreetText Pricing · Follow Up Boss
StreetText pricing, explained (2026)
StreetText's Facebook/Instagram ad plans run $79–$249/mo, and its texting product — "Conversations by StreetText" — is $69/mo standalone (or $49/mo added to an ad plan). Texting sends from a new StreetText number, not your Follow Up Boss number. SendMate is a flat $49/mo for Founders, texting from your own FUB number. Here's the breakdown.
StreetText pricing by plan
| Plan | Monthly | Included | Overage |
|---|---|---|---|
| Grow (ads) | $79/mo ($59 annual) | FB/IG lead ads + FUB integration — texting NOT included | — |
| Pro (ads) | $159/mo ($129 annual) | + remarketing, AI Ad Remix — texting is an add-on | — |
| Scale (ads) | $249/mo ($199 annual) | + LeadReveal, unlimited ads — texting is an add-on | — |
| Conversations (texting) | $69/mo standalone · $49/mo add-on ($39 annual) | Julie AI texting + FUB integration — no ad plan required | Not published |
Prices as published on streettext.com (2026). A $500 one-time setup add-on applies to Pro/Scale (waived on annual billing). Meta ad spend is billed separately by Meta, not StreetText. Competitor pricing can change — check their site.
The costs that aren’t on the sticker
- •Texting is a separate product: Conversations is $69/mo standalone, or $49/mo ($39 annual) added to an ad plan — the ad subscription ($79–$249/mo) is for lead generation, not texting.
- •StreetText does not use your Follow Up Boss number — its own FAQ says Follow Up Boss won't let it port a number, so you create a new StreetText number and leads see an unfamiliar line.
- •US senders must complete A2P/10DLC (EIN) registration; StreetText notes delivery rates decline until that's done.
- •The $500 setup add-on on Pro/Scale is only waived if you commit to annual billing (paid upfront).
- •If you run the ad platform, Meta ad spend (roughly $7–15+/day per ad) is a separate cost billed directly by Meta.
To be fair: the “Julie” AI assistant is included with Conversations at no extra AI fee, and if you actually want StreetText's Facebook/Instagram lead-generation platform, that's a genuinely different product from texting alone.
How it compares to SendMate
SendMate is a flat $49/mo for Founders (first 100 customers, locked while your subscription stays active) — no per-text fees, no setup fee, and it sends from your own Follow Up Boss number. Flat pricing means a predictable bill, whatever kind of month you have.
- ✓Flat $49/mo Founders — texting is the product, not an add-on
- ✓Sends from your own Follow Up Boss number (StreetText can't)
- ✓No separate ad platform or Meta ad spend to buy
- ✓No $500 setup add-on
- ✓Local-first — your contacts and messages stay on your computer
- ✓Cancel anytime
Prefer we handle the switch for you? Optional White Glove concierge setup — from $299. Self-serve is always free; there’s no required setup fee.
How the five Follow Up Boss texting tools actually bill you
The category looks like it competes on monthly price. It does not. Each tool meters a different unit, and the unit matters more than the sticker, because it decides whether a busy month costs you extra. StreetText sells texting as a flat add-on to an ad plan.
| Tool | What it meters | Does a busy month cost more? |
|---|---|---|
| Lead Engage | Shared wallet credit, per segment | Yes — SMS, calls, AI all draw down |
| Texting Betty | Texts sent and received | Yes — $0.08–$0.10 each beyond the tier |
| Agent Legend | Contacts nurtured | Yes — $0.50 per extra contact |
| CallAction | New leads per month | Yes — ~$1.50 per extra lead |
| StreetText | Flat texting add-on | No, but it is an add-on to an ad plan |
| SendMate | Flat per user | No |
Competitor figures as published and verified 2026-07-01 (CallAction 2026-07-15). Each vendor's pricing changes — check their sites for current numbers.
How to keep your StreetText bill down
StreetText's texting cost is simple; the complication is everything it is bundled with.
- Conversations is $69/mo standalone or $49/mo ($39 annual) added to an ad plan — you do not need the ad plan to text.
- The ad tiers ($79 to $249/mo) buy Facebook and Instagram lead generation, which is a separate job from follow-up.
- Meta ad spend is paid to Meta and is not part of the subscription.
- Complete A2P/10DLC registration early — StreetText notes delivery rates decline until it is done.
StreetText pricing — FAQ
How much does StreetText cost?
StreetText's ad plans are $79/mo (Grow), $159/mo (Pro), and $249/mo (Scale), cheaper if paid annually. Its texting product, Conversations by StreetText, is $69/mo standalone or $49/mo ($39 annual) as an add-on to an ad plan. A $500 one-time setup add-on applies to Pro/Scale unless you pay annually.
Does StreetText texting use my Follow Up Boss number?
No. StreetText's own FAQ states Follow Up Boss doesn't allow porting a number, so you create a new StreetText number — meaning leads see a number they don't recognize. SendMate, by contrast, sends from your own Follow Up Boss number.
Is there a cheaper standalone texting option?
SendMate is a flat $49/mo for Founders — no ad platform to subscribe to and no Meta ad spend — and it texts from your own Follow Up Boss number instead of a new line.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
Sources: streettext.com/pricing · streettext.com/product/conversations · streettext.com/quickstart/conversations
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss,” “StreetText,” and other product names are trademarks of their respective owners. StreetText pricing is as published at the time of writing and may change — check their site for current details. SendMate sends from your own Follow Up Boss number and runs locally on your computer.