Texting Betty Pricing · Follow Up Boss
Texting Betty pricing, explained (2026)
Texting Betty pricing runs $149–$1,500/mo across four tiers, plus a $200 setup fee and $0.10 per text over your plan's included volume (billed on messages you send and receive). SendMate is a flat $49/mo for Founders with no per-text fees and no setup fee. Here's the full breakdown.
Texting Betty pricing by tier
| Tier | Monthly | Texts included | Overage |
|---|---|---|---|
| Single Agent | $149/mo | 1,000 | $0.10 / text |
| Small Team | $299/mo | 3,000 | $0.10 / text |
| Large Team | $799/mo | 10,000 | $0.08 / text |
| Brokerage | from $1,500/mo | 20,000+ | custom |
Pricing as published on textingbetty.com (2026). Every tier also carries a one-time $200 setup fee. Competitor pricing can change — check their site for current figures.
The costs that aren’t on the sticker
- •$200 setup fee — credited back only after you complete a required kickoff call.
- •A 3–5 business-day carrier-registration wait before a new number can send.
- •Per-text overage is billed on messages you send AND receive — two-way conversations use quota on both sides.
- •Texts come from a separate, newly provisioned marketing number, not your own Follow Up Boss number.
To their credit, AI responses are now included in the tiers rather than a separate add-on. The variable parts of the bill are the per-text overage and the setup fee — which is exactly what a flat plan removes.
How it compares to SendMate
SendMate is a flat $49/mo for Founders (first 100 customers, locked while your subscription stays active) — no per-text fees, no setup fee, and it sends from your own Follow Up Boss number. For a month where you follow up hard, flat pricing is the difference between a predictable bill and a variable one.
- ✓Flat $49/mo Founders — no per-text fees, ever
- ✓No setup fee and no required kickoff call
- ✓Sends from your own FUB number — no separate line
- ✓Local-first — your data stays on your computer
- ✓Keeps your existing Follow Up Boss Action Plans
- ✓Cancel anytime, prorated refund
Prefer we handle the switch for you? Optional White Glove concierge setup — from $299. Self-serve is always free; there’s no required setup fee.
How the five Follow Up Boss texting tools actually bill you
The category looks like it competes on monthly price. It does not. Each tool meters a different unit, and the unit matters more than the sticker, because it decides whether a busy month costs you extra. Texting Betty meters texts, and counts both the ones you send and the ones you receive.
| Tool | What it meters | Does a busy month cost more? |
|---|---|---|
| Texting Betty | Texts sent and received | Yes — $0.08–$0.10 each beyond the tier |
| Lead Engage | Shared wallet credit, per segment | Yes — SMS, calls, AI all draw down |
| Agent Legend | Contacts nurtured | Yes — $0.50 per extra contact |
| CallAction | New leads per month | Yes — ~$1.50 per extra lead |
| StreetText | Flat texting add-on | No, but it is an add-on to an ad plan |
| SendMate | Flat per user | No |
Competitor figures as published and verified 2026-07-01 (CallAction 2026-07-15). Each vendor’s pricing changes — check their sites for current numbers.
How to keep your Texting Betty bill down
If you are staying on Texting Betty, these are the levers that actually change what you pay, and the one most people miss is that replies count.
- Overage is billed on messages you send AND receive, so a two-way conversation draws down the allowance from both ends.
- Match your tier to real volume: the jump from Single Agent to Small Team buys 2,000 more texts for $150, which beats paying $0.10 each for them.
- The $200 setup fee is credited back only after you complete the required kickoff call, so book it promptly.
- Allow 3 to 5 business days for carrier registration before a newly provisioned number can send anything.
Texting Betty pricing — FAQ
How much does Texting Betty cost?
Texting Betty runs $149/mo (Single Agent, 1,000 texts), $299/mo (Small Team, 3,000), $799/mo (Large Team, 10,000), and from $1,500/mo (Brokerage, 20,000+), as published on textingbetty.com. On top of the monthly plan there's a $200 setup fee and $0.10 per text over your included volume ($0.08 on the Large Team tier).
Does Texting Betty have a setup fee?
Yes — a $200 one-time setup fee, credited back to your account only after you complete a required kickoff call. New numbers also go through a 3–5 business-day carrier-registration window before they can send.
Does Texting Betty charge per text?
Yes, once you pass your plan's included volume: $0.10 per message ($0.08 on the Large Team tier). Overage is counted on messages you send and messages you receive, so two-way conversations use quota on both sides.
Is there a cheaper alternative to Texting Betty?
SendMate is a flat $49/mo for Founders (first 100 customers) with no per-text fees and no setup fee, and it sends from your own Follow Up Boss number instead of a separate line. For a busy month, flat pricing is the difference between a predictable bill and a variable one.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss” and “Texting Betty” are trademarks of their respective owners. Texting Betty pricing is as published at the time of writing and may change — check textingbetty.com for current details. SendMate sends from your own Follow Up Boss number and runs locally on your computer.