CallAction Pricing · Follow Up Boss
CallAction pricing, explained (2026)
CallAction pricing runs $299–$999/mo across three capacity-based plans — Solo Advanced ($299/mo, 200 new leads), Team Pro ($599/mo, 500), and Platform Elite ($999/mo, 1,250) — with genuinely unlimited calls and texts and no per-message fees. The meter is new leads instead: roughly $1.50 per lead over your plan's capacity, and unused capacity doesn't roll over. SendMate is a flat $49/mo for Founders with no capacity metering, texting from your own Follow Up Boss number. Here's the breakdown.
CallAction pricing by plan
| Plan | Monthly | Included | Overage |
|---|---|---|---|
| Solo Advanced | $299/mo | 200 new leads/mo · 1 user · 2 numbers · unlimited calls & texts | ~$1.50 / extra new lead |
| Team Pro | $599/mo | 500 new leads/mo · 10 users · 12 numbers · unlimited calls & texts | ~$1.50 / extra new lead |
| Platform Elite | $999/mo | 1,250 new leads/mo · 30 users · 32 numbers · unlimited calls & texts | ~$1.50 / extra new lead |
| Extra users / numbers | Not published | Optional add-ons beyond plan capacity | Not published |
Prices as published on callaction.co (verified 2026-07-15). Every plan includes the full platform — no feature paywalls; tiers differ only by capacity. There are genuinely no per-message, per-segment, or per-minute charges; the meter is monthly new-lead capacity, and unused capacity does not roll over. Plans move to month-to-month after the initial 90-day launch period. Competitor pricing can change — check their site.
The costs that aren’t on the sticker
- •The meter moved from messages to leads: each plan caps monthly new leads (200 / 500 / 1,250), extra leads bill at roughly $1.50 each, and unused capacity doesn't roll over.
- •Extra users and extra phone numbers are paid add-ons — but the add-on prices aren't published on the pricing page.
- •No free trial: CallAction offers a 30-day money-back guarantee instead, so the $299+ first month is paid up front.
- •Month-to-month billing starts only after an initial 90-day launch period — CallAction's hands-on onboarding plan, included with every new plan (it replaces a setup fee).
- •Texts and calls run on CallAction-provisioned numbers (2–32 included per plan), not your own Follow Up Boss number — the workaround CallAction's own FAQ offers is porting your Follow Up Boss number onto their platform.
- •Team setup takes real legwork: each agent needs their own Follow Up Boss API key (obtained through FUB support) plus a separate CallAction account.
To be fair: the no-per-message-fee claim is real — every plan includes unlimited calls and texts with no per-segment charges and no feature paywalls between tiers. And CallAction is far more than a texting tool (dialer, call capture, call recording with AI transcription and summaries, Revive database reactivation) with unusually serious compliance tooling — if a team wants calls and texts in one flat-fee cloud platform, it's a legitimate choice.
How it compares to SendMate
SendMate is a flat $49/mo for Founders (first 100 customers, locked for life) — no per-text fees, no setup fee, and it sends from your own Follow Up Boss number. Flat pricing means a predictable bill, whatever kind of month you have.
- ✓Flat $49/mo Founders — a fraction of CallAction's $299/mo entry price
- ✓No lead-capacity metering — no ~$1.50 per-lead overage and no use-it-or-lose-it monthly cap
- ✓Sends from your own Follow Up Boss number — no cloud-provisioned line, no porting
- ✓Local-first — your contacts and messages stay on your computer
- ✓Self-serve from day one — no 90-day launch period to work through
- ✓Cancel anytime
Prefer we handle the switch for you? Optional White Glove concierge setup — from $249. Self-serve is always free; there’s no required setup fee.
CallAction pricing — FAQ
How much does CallAction cost?
CallAction lists three plans: Solo Advanced at $299/mo (200 new leads/mo, 1 user, 2 numbers), Team Pro at $599/mo (500 new leads, 10 users, 12 numbers), and Platform Elite at $999/mo (1,250 new leads, 30 users, 32 numbers). All plans include unlimited calls and texts with no feature paywalls; leads beyond your plan's capacity bill at roughly $1.50 each. There are no setup fees, but every plan starts with a 90-day launch period before moving to month-to-month, and extra user/number add-on prices aren't published.
Does CallAction charge per text?
No — and that claim is genuine. CallAction states there are no per-message, per-segment, or per-minute charges on any plan. The meter is monthly new-lead capacity instead: 200, 500, or 1,250 new leads depending on plan, with extra leads billed at roughly $1.50 each and no rollover of unused capacity — so the bill still scales, just on leads rather than texts.
Is there a cheaper flat-rate alternative to CallAction?
SendMate is a flat $49/mo for Founders with no lead-capacity metering, no launch commitment, and nothing to port — focused on texting your Follow Up Boss leads from your own FUB number, running local-first on your computer.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
Sources: callaction.co/pricing · callaction.co/follow-up-boss-texting · help.callaction.co/en/articles/615654-follow-up-boss-api-integration · help.callaction.co/en/articles/4274890-what-is-the-callaction-follow-up-boss-workflow
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss,” “CallAction,” and other product names are trademarks of their respective owners. CallAction pricing is as published at the time of writing and may change — check their site for current details. SendMate sends from your own Follow Up Boss number and runs locally on your computer.