The Hidden Cost of Per-Text Pricing in FUB Texting Tools

Most FUB texting services advertise a monthly price that looks reasonable. $99/month. $149/month. Maybe $299. But when your first bill arrives, it's double what you expected. What happened?

The Per-Text Trap

Here's how it works: the advertised monthly price includes a limited number of texts — often 1,000 per month. Anything over that limit costs extra, typically $0.04 to $0.14 per text segment.

If you're a busy agent sending 100 texts per day, that's roughly 3,000 texts per month. Most of your volume exceeds the included allotment, and the overage fees add up fast.

Real Math, Real Numbers

Let's compare what an active agent actually pays at 100 texts/day (~3,000/month):

Service	Advertised Price	True Monthly Cost
Service A	$149/mo (1,000 included)	~$450+/mo
Service B	$149-$399/mo	~$300-$600/mo
Service C	$99-$315/mo + $499 setup	~$220-$440+/mo
SendMate	Flat monthly fee	Same every month

The difference isn't subtle. At 3,000 texts per month, you could be paying 3-6x what you thought you'd pay.

Carrier Fees: The Fee Inside the Fee

Some services break their per-text pricing into two components: a "segment fee" and a "carrier surcharge." The carrier fee varies depending on which network your recipient uses — AT&T, Verizon, T-Mobile — and can add $0.02-$0.09 per message on top of the base per-text cost.

This makes your actual per-text cost unpredictable. You can't even calculate your bill accurately until after the texts are sent.

Setup Fees

On top of monthly and per-text costs, some services charge one-time setup fees ranging from $297 to $499. That's money out the door before a single text is sent.

Why Flat Pricing Works

With flat pricing, what you see is what you pay. One monthly fee covers up to 3,000 texts. No per-text overages. No carrier surcharges. No setup fees. You know your exact cost before the month starts.

This isn't just about saving money (though you will). It's about predictability. When your texting cost is a fixed line item, you can budget accurately and scale your lead volume without worrying about a surprise bill.

Questions to Ask Any Texting Service

Before you sign up for any FUB texting tool, ask these questions:

• How many texts are included in the base price?
• What's the per-text cost after the included amount?
• Are there additional carrier fees on top of per-text costs?
• Is there a setup or onboarding fee?
• What would my total bill be at 3,000 texts per month?

If they can't give you a straight answer to that last question, that tells you everything you need to know.