The Best Follow Up Boss Texting Automation Tools in 2026 (An Honest, Categorized Guide)

Short answer: for most Follow Up Boss agents, the best texting-automation tool is the one that sends from your own FUB number at a flat price — that's SendMate, our product, at $49/mo for Founders. But "best" depends on the job, so this guide compares ten tools by what each is actually built to do.

Full disclosure up front: SendMate is our product. Rather than pretend otherwise, we'll tell you exactly why we build it the way we do — and, for every rival on this list, the specific situation where that rival is the better fit. Every competitor figure below was checked against the vendor's own published pages on July 15, 2026. Pricing changes; always confirm on their site before you buy.

Why This Category Exists at All

Follow Up Boss deliberately doesn't include drip texting. Its help center says it plainly: "To protect your business number's reputation, drip and mass texting are not included in Follow Up Boss." FUB's stated plan is to keep integrating with specialized texting providers rather than build it in. So agents who want their follow-up texts to actually go out add a partner tool — and this is the honest map of those tools. SendMate's difference in that landscape: it fills the gap from your own FUB number, rather than a new line your leads have never seen.

The Four Questions That Actually Matter

Every tool below is judged on the same four questions:

• Does it send from your own Follow Up Boss number — or a new number your leads won't recognize?
• Is pricing flat or metered — per text, per segment, per contact, per lead, or per credit?
• Is there a setup or activation fee before your first send?
• Can you keep your existing FUB Action Plans, or do you rebuild your follow-up from scratch?

The 10 Tools at a Glance

1. SendMate — flat-rate texting from your own FUB number (ours)
2. Texting Betty — drip texting embedded in the FUB inbox
3. Lead Engage — all-in-one suite with a shared usage wallet
4. Agent Legend — multi-channel outreach billed per contact
5. StreetText — lead-gen platform with a texting add-on
6. CallAction — calls + texts metered by lead volume
7. Zapier — trigger plumbing, not a texting tool
8. Ace AI — AI writing copilot; no auto-send listed
9. Structurely — AI calling + texting appointment setter
10. Mod AI — managed 24/7 AI agents, pricing via sales conversation

Category 1: Dedicated Follow Up Boss Texting Automation

These six tools exist to get your Follow Up Boss follow-up texts sent on schedule. Here's how they answer the four questions:

Tool	Entry price	Setup / activation	Your own FUB number?	Metering
SendMate	$49/mo Founders, flat	$0	Yes	None — no per-text fees
Texting Betty	$149/mo (1,000 texts)	$200, credited back after kickoff call	No — new dedicated marketing number	$0.08–$0.10 per overage text
Lead Engage	$149/mo billed annually	$99–$297 by plan	No — provisioned number	Shared wallet credit, then $0.037–$0.05/segment
Agent Legend	$199/mo	$299–$499 activation	No	Per "contact nurtured"; $0.50 per extra
StreetText (Conversations)	$69/mo standalone ($49/mo add-on)	—	No — new StreetText number	Per-message rate not published
CallAction	$299/mo	None listed	No — includes provisioned numbers	By new-lead volume; $1.50 per extra lead; unlimited texts

Figures from each vendor's published pages, July 15, 2026. Lead Engage prices are shown "billed annually"; Agent Legend's AI-Powered tier is currently waitlisted as "Coming Soon," so only its Traditional plans are quoted here.

1. SendMate — Flat-Rate Texting From Your Own Number (Full Disclosure: It's Ours)

Pricing: flat $49/mo for Founders (the first 100 customers, rate locked). No per-text fees, no setup fee, no daily per-lead cap.

How it works: SendMate is a local-first desktop app for Mac and Windows. It connects to your Follow Up Boss account, reads the tasks and notes your existing Action Plans already create, and sends each text from your own FUB number during the send window you set — with natural delays, while you review and stay in control of every message. Your contacts and messages stay on your machine, and replies land right back in Follow Up Boss.

One strength: it's the only tool in this group that texts from the FUB number your leads already know — and it reads the bracket-tag notes that Texting Betty, Lead Engage, and StreetText Action Plans already drop, so switching doesn't mean rebuilding your follow-up.

One limitation (honestly): SendMate does one job — texting your FUB list. It runs on your own computer, and it has no ringless voicemail, no email campaigns, no ad platform, and no AI that converses for you. If you want multi-channel outreach, Agent Legend fits better; if you want Facebook lead generation bundled in, that's StreetText; if you want an AI to hold the conversation, look at Structurely or Mod AI below.

2. Texting Betty — Drip Texting Embedded in the FUB Inbox

Pricing: Single Agent $149/mo including 1,000 texts with $0.10/text overage; Small Team $299/mo (3,000 texts); Large Team $799/mo (10,000 texts, $0.08 overage); Brokerage from $1,500/mo (20,000+ texts). A $200 one-time setup fee is credited back after you complete the kickoff call and first automation setup. Month-to-month, no long-term contracts.

How it works: Texting Betty is a drip-texting platform built around Follow Up Boss, integrating as an embedded FUB Inbox app with timeline sync — your automated sends appear alongside the rest of the contact's history.

One strength: that inbox embedding and timeline sync make it the most "inside FUB" experience of the drip tools, and the no-contract monthly billing is agent-friendly.

One limitation: it requires a new dedicated marketing number — existing personal numbers can't be used in most cases — plus a 3–5 business-day carrier registration wait before texting activates. Full breakdown: Texting Betty pricing and the Texting Betty alternative page.

3. Lead Engage — All-in-One Suite With a Shared Usage Wallet

Pricing: Messaging $149/mo (billed annually) + $99 setup; Automation $249/mo; All-In-One $399/mo + $297 setup. Each plan includes a monthly wallet credit ($100/$150/$225) shared across SMS, MMS, calls, voicemail, email, and AI, with overage at $0.05/segment ($0.037 on All-In-One). Conversational AI is a $100/mo add-on with a $250 one-time setup.

How it works: a cloud suite that texts your FUB leads from a Lead Engage–provisioned number; A2P/10DLC and number fees are separate line items.

One strength: the broadest bundle in this group — messaging, automation, and an optional AI agent under one roof, with real trials (7 days on Messaging, 14 on Automation and All-In-One).

One limitation: the shared wallet makes your true texting capacity unpredictable — heavy call, email, or AI use draws down the same credit your texts need. Full breakdown: Lead Engage pricing.

4. Agent Legend — Multi-Channel Outreach Billed Per Contact

Pricing: Starter $199/mo (month-to-month) + $299 activation for 250 contacts/mo; Grow $299/mo + $499 activation for 500 contacts on a 12-month commitment; Professional $499/mo + $499 activation for 1,000 contacts, also 12 months. Extra contacts are $0.50 each. Its AI-Powered tier is currently listed "Coming Soon" with a sales waitlist.

How it works: automated outreach across SMS, email, and ringless voicemail, billed per "contact nurtured" rather than per text.

One strength: "Lily," a 24/7 AI database analyst, is included in every plan at the quoted prices — a genuinely substantial inclusion — and it's the true multi-channel option here.

One limitation: you pay a $299–$499 activation fee before your first send, and everything above Starter carries a 12-month commitment. Full breakdown: Agent Legend pricing.

5. StreetText — Lead-Gen Platform With a Texting Add-On

Pricing: the texting product, Conversations, is $69/mo standalone or $49/mo as an add-on ($39 on annual billing) to its Facebook/Instagram ad plans — Grow $79/mo, Pro $159/mo, Scale $249/mo ($59/$129/$199 annual). The 20% annual discount requires paying the year upfront.

How it works: StreetText is primarily a Facebook/Instagram lead-generation platform; Conversations adds texting with the "Julie" AI assistant included.

One strength: the lowest entry price for texting in this group, with Julie included at no extra AI fee — and if you actually want the ad platform too, that's a genuinely different product from texting alone.

One limitation: it cannot use your Follow Up Boss number — StreetText's own FAQ says FUB won't allow porting, so you create a new StreetText number your leads have never seen. Full breakdown: StreetText pricing.

6. CallAction — Calls + Texts Metered by Lead Volume

Pricing: Solo Advanced $299/mo (200 new leads/mo, 1 user, 2 numbers); Team Pro $599/mo (500 leads, 10 users, 12 numbers); Platform Elite $999/mo (1,250 leads, 30 users, 32 numbers). Calls and texts are unlimited — no per-text, per-segment, or per-minute fees — and additional leads are a flat $1.50 each. There's a 30-day money-back guarantee, with month-to-month billing after an initial "90-Day Launch Plan."

How it works: automated calls and texts keyed to new-lead volume, positioned as running inside Follow Up Boss rather than replacing it — in its own words, "Call Action doesn't replace Follow Up Boss. It activates it." — with conversations logged automatically into FUB.

One strength: metering by lead count instead of text count means genuinely unlimited texting within your plan.

One limitation: the $299/mo entry is the highest in this category, and lead-volume metering means your bill scales with lead flow whether or not those leads need much texting. Full breakdown: CallAction pricing and the CallAction alternative page.

Category 2: Plumbing — Zapier

7. Zapier — Triggers, Not Texting

Zapier's Follow Up Boss integration is excellent glue: triggers like New Contact, Tag Added to Contact, Deal Stage Updated, and Person Stage Updated, plus actions covering contacts, deals, tasks, notes, call logs, tags, stage changes, applying Action Plans, and file attachments.

Here's the part most listicles skip: Zapier has no action that sends a text message through Follow Up Boss. You can use a FUB trigger to fire texting in a separate SMS platform, but then the sends and replies live in that provider, from that provider's number, outside your FUB inbox. Use Zapier for data workflows; it is not a Follow Up Boss texting tool on its own.

Category 3: AI Assistants (Adjacent — Not Texting Automation)

These three are often lumped in with the tools above, but they do a different job. Including them as "texting automation" would be inaccurate — here's what each actually is.

8. Ace AI — AI Writing Copilot; No Auto-Send Listed

Ace AI (from followupace.com) is an independent third-party AI-copilot plugin that connects to Follow Up Boss — it is not part of Follow Up Boss itself. It generates emails and texts from your actual templates and communication style — its whole pitch is helping every agent write consistently on-brand messages. No automatic-sending capability is listed on its page. It connects with one click and maps your entire CRM configuration (every stage, tag, action plan, and custom field); the Pro tier adds Voice AI and MCP access for Claude and ChatGPT. Per its FUB marketplace page, Ace runs $25/seat/mo (tiered down to $15 by team size) and Ace Pro $55/seat/mo (down to $35). Pick it if you want help writing follow-up while you keep control of sending — it's a complement to a sending tool, not a replacement for one.

9. Structurely — AI Calling + Texting Appointment Setter

Structurely is an AI calling and texting appointment-setting platform with live phone transfers, nurturing leads with AI messaging for over 12 months; Follow Up Boss is among its integrated CRMs. Pricing is team-scale: Team $499/mo plus a $2,000 one-time onboarding fee; Company $999/mo plus $2,500. Usage is billed in action credits at $0.08 (Team) or $0.06 (Company), where one credit is one SMS response, 10 seconds of AI talk time, or two emails. Plans are annual contracts at the listed price, with month-to-month available at a 20% premium. This is a different purchase from scheduled follow-up texting — you're effectively hiring an AI ISA to hold conversations, at a team or brokerage budget.

10. Mod AI — Managed 24/7 AI Agents, Pricing via Sales Conversation

Mod AI provides lifelike AI agents that engage, qualify, and book appointments with leads via AI texting, voice, and email, 24/7. Per Follow Up Boss's help center, "Mod Ai plugs directly into Follow Up Boss using secure API connections," syncing lead data in real time and updating contact records based on conversations. Setup is vendor-managed: Mod AI does the setup in its own back end and works inside your FUB account to create the tags, lead flow, automation, and Action Plans for you. The trade-off to know going in: Mod AI doesn't publish pricing on its Follow Up Boss marketplace listing — just Free/Paid badges with "Some Features Free" — so budgeting requires a sales conversation. If you want a fully managed AI conversation layer and are comfortable with vendor-run setup, it's built for exactly that.

How to Choose

• You want your follow-up texts sent from the number leads already know, at a flat price: SendMate. That's the job we built it for.
• You want drip texting living inside the FUB inbox with a vendor-run kickoff, and don't mind a new marketing number: Texting Betty.
• You want one suite for texting, calls, email, and an AI add-on, and can live with wallet metering: Lead Engage.
• You want multi-channel campaigns — voicemail drops and email alongside SMS: Agent Legend.
• You're buying Facebook/Instagram lead generation anyway: StreetText, with Conversations as the add-on.
• You run high lead volume and want unlimited texts metered by lead count: CallAction.
• You want an AI to hold conversations and book appointments: Structurely at team scale, or Mod AI if you want vendor-managed setup.
• You want AI help writing while you send: Ace AI.
• You need data plumbing between FUB and other apps: Zapier — just know it won't text through FUB.

Whichever you pick, run one texting tool at a time — cancel or pause the old one before the new one goes live so leads never get double-texted. And if you're weighing the dedicated tools side by side, our Follow Up Boss texting comparison page goes deeper.

Frequently Asked Questions

What is the best texting-automation tool for Follow Up Boss? It depends on the job. For flat-rate automated texting sent from your own Follow Up Boss number, SendMate (our product) is built for exactly that at $49/mo for Founders. Texting Betty runs drip texting embedded in the FUB inbox, CallAction meters by lead volume with unlimited texts, and Structurely or Mod AI fit if you want an AI agent to hold the conversation for you.

Why doesn't Follow Up Boss include drip texting? Follow Up Boss's own help center says drip and mass texting are not included "to protect your business number's reputation," and that customers get the best results by using a specialized texting provider. That's why this partner ecosystem exists — and why SendMate fills the gap from your own FUB number.

Do I have to rebuild my Action Plans to switch texting tools? Not if you move to SendMate from a note-based tool. SendMate reads the same bracket-tag notes that Texting Betty, Lead Engage, and StreetText Action Plans already drop — your triggers, timing, and templates stay exactly as they are.

Is SendMate affiliated with Follow Up Boss? No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.

SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss or any tool listed above. All competitor names and trademarks belong to their respective owners. Competitor figures were verified on each vendor's published pages on July 15, 2026, and may change — always confirm current pricing on the vendor's site.