Texting Betty vs StreetText: Which Fits Your Follow Up Boss Team? (2026)

Short answer: these two tools solve different problems that overlap on texting. Texting Betty is dedicated drip texting embedded in the Follow Up Boss inbox — $149/mo entry, 1,000 texts included, month-to-month. StreetText is a Facebook/Instagram lead-generation platform whose texting product, Conversations, is $69/mo standalone (or $49/mo as an ad-plan add-on) with the "Julie" AI assistant included. Buying texting alone? Compare the texting plans. Want leads generated too? Only StreetText does both.

This is an honest head-to-head for Follow Up Boss teams weighing the two. Full disclosure: we make SendMate — it appears only at the end, trade-offs included. Competitor figures were checked against each vendor's published pages on July 1, 2026, and can change — confirm before you buy.

What Each Tool Is Actually Built For

Texting Betty is drip texting built around Follow Up Boss and nothing else. It integrates as an embedded FUB Inbox app with timeline sync — automated texts show up in the contact's timeline like any other message — and it triggers off the bracket-tag notes your Action Plans drop. To its credit, AI responses are now included in the tiers, not sold separately.

StreetText is a lead-generation platform first: its core plans run Facebook and Instagram lead ads for you, with the resulting leads flowing into Follow Up Boss. Texting is a second product — Conversations by StreetText — sold standalone or as an add-on, with Julie included at no extra AI fee. You can buy the texting without the ads, but the ad engine is the reason StreetText exists.

Pricing Side by Side

Entry texting plans for a Follow Up Boss agent:

	Texting Betty (Single Agent)	StreetText (Conversations)
Monthly	$149/mo	$69/mo standalone · $49/mo ad-plan add-on ($39 annual)
Included	1,000 texts	Julie AI texting + FUB integration — no ad plan required
Overage	$0.10 per text ($0.08 on Large Team)	Per-message rate not published
Setup	$200, credited back after the kickoff call	None on Conversations; $500 on Pro/Scale ad plans, waived on annual
Contract	Month-to-month, no long-term contracts	Monthly; discount for paying the year upfront

Both go bigger. Texting Betty: Small Team $299/mo (3,000 texts), Large Team $799/mo (10,000), Brokerage from $1,500/mo (20,000+). StreetText's ad plans: Grow $79/mo, Pro $159/mo, Scale $249/mo ($59/$129/$199 annual); Meta bills ad spend separately. Full tier-by-tier breakdowns: Texting Betty pricing and StreetText pricing.

The metering difference is the honest headline. Texting Betty publishes exactly what volume costs: $0.10 per text over plan ($0.08 on Large Team), billed on messages you send and receive. StreetText publishes no per-message rate for Conversations at all — and unpublished is not the same as unlimited, so ask before you commit. We ran the whole market's numbers in what six Follow Up Boss texting tools actually cost in 2026.

How Each Connects to Follow Up Boss

Both are note-based: each triggers off the bracket-tag notes your Follow Up Boss Action Plans drop, so the automation logic lives in FUB — not in a proprietary campaign builder. Texting Betty goes deepest on integration, with its embedded Inbox app and timeline sync. StreetText's Conversations includes FUB integration on every plan — no ad plan required — and its Facebook-ad leads land in FUB like any other source.

Whose Number Do Your Leads See?

Neither sends from your own Follow Up Boss number. Texting Betty requires a new dedicated marketing number — existing personal numbers can't be used in most cases. StreetText is equally direct: its own FAQ says Follow Up Boss won't allow it to port a number, so you create a new StreetText number. Either way, texts come from a line your leads haven't seen, through the vendor's number rather than yours.

Compliance and Carrier Registration

Both walk you through the industry-standard A2P/10DLC carrier registration on the numbers they provision — a normal step in business texting. Texting Betty's registration takes 3–5 business days before a new number activates. StreetText requires US senders to register with an EIN and notes that delivery rates decline until registration is done. One StreetText reply behavior worth crediting: Conversations cancels pending texts automatically when a lead replies, so a live conversation isn't interrupted by a queued drip.

The Verdict

Choose Texting Betty if… texting is the whole purchase. You want drips inside the Follow Up Boss inbox with timeline sync, a vendor-run kickoff (the credited-back $200 setup fee), published overage math you can budget, and month-to-month billing. At $149/mo for 1,000 texts, it's the purpose-built pick for a team already generating its own leads.

Choose StreetText if… you're buying lead generation anyway. If Facebook and Instagram lead ads are on your list, only StreetText runs them — and at $49/mo added to an ad plan (or $69/mo standalone), Conversations is by far the lower texting entry price in this head-to-head, Julie included. Just get the per-message cost answered before you commit.

A Third Option: SendMate (Ours, With Its Own Trade-Offs)

Full disclosure once more — SendMate is our product, and it covers the one gap the two tools above share: texting your Follow Up Boss list from your own FUB number, at a flat price. SendMate is $49/mo for Founders (the first 100 customers, rate locked; the standard Pro rate is $149/mo) — no per-text fees, no setup fee. It's a local-first desktop app for Mac and Windows: your contacts and messages stay on your machine, you set the send window, you review the messages, and replies land right back in FUB.

The trade-offs, stated plainly: SendMate does one job. No ad platform — lead generation is genuinely StreetText's turf, and you can even keep StreetText's ad funnel while SendMate handles the texting. No voicemail drops, and no conversational AI that answers leads for you. Migration note: both tools are note-based, and SendMate reads the same bracket-tag notes their Action Plans drop — switching from either doesn't mean rebuilding your follow-up. Deeper side-by-sides: our Texting Betty alternative and StreetText alternative pages — and the whole field is in our 2026 guide to Follow Up Boss texting automation tools.

Frequently Asked Questions

What's the price difference between Texting Betty and StreetText? Texting Betty starts at $149/mo for Single Agent with 1,000 texts included, plus $0.08–$0.10 per overage text and a $200 setup fee credited back after the kickoff call. StreetText's Conversations texting is $69/mo standalone, or $49/mo ($39 annual) as an add-on to its $79–$249/mo ad plans — its per-message rate isn't published.

Does Texting Betty or StreetText text from my own Follow Up Boss number? No. Texting Betty requires a new dedicated marketing number with a 3–5 business-day carrier-registration wait, and StreetText's own FAQ says Follow Up Boss won't allow porting, so you create a new StreetText number. SendMate, our product, is the option that sends from your own FUB number.

Do I need a StreetText ad plan to use its texting? No. Conversations by StreetText works standalone at $69/mo, with the Julie AI assistant and Follow Up Boss integration included. The discounted $49/mo ($39 annual) rate is what requires an ad plan ($79–$249/mo) — and if you run the ads, Meta bills your ad spend separately.

Do I have to rebuild my Action Plans if I later switch to SendMate? No — from either tool. Texting Betty and StreetText both trigger off the bracket-tag notes your Follow Up Boss Action Plans drop, and SendMate reads those same notes. Your triggers, timing, and templates stay as they are; just cancel the old tool first so leads never get double-texted.

SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss, Texting Betty, or StreetText. All competitor names and trademarks belong to their respective owners. Competitor figures are as published at the time of writing and may change — always confirm current pricing on the vendor's site.