Texting Betty vs Agent Legend: Which Fits Your Follow Up Boss Team? (2026)
Published July 18, 2026 · Last updated: July 18, 2026
Short answer: Texting Betty is drip texting built around Follow Up Boss — $149/mo entry, 1,000 texts included, driven by the bracket-tag notes your Action Plans drop. Agent Legend is multi-channel outreach — SMS, email, and ringless voicemail — at $199/mo entry plus a $299–$599 activation fee, billed by contacts reached rather than messages sent. The choice is between a texting engine and an outreach machine that texts.
This is an honest head-to-head for Follow Up Boss teams weighing the two. Full disclosure up front: we make SendMate — it appears only at the end, with its own trade-offs stated plainly. Competitor figures were checked against each vendor's published pages on July 1, 2026, and one caveat matters more than usual: Agent Legend currently lists its plans as "Coming Soon," so treat its figures as provisional and confirm on both sites before you buy.
What Each Tool Actually Is
Texting Betty is a drip-texting platform built around Follow Up Boss. It integrates as an embedded FUB Inbox app with timeline sync, so automated sends appear alongside the rest of a contact's history, and it triggers off the bracket-tag notes your Action Plans drop — your existing Action Plans are the campaign builder.
Agent Legend is a multi-channel outreach platform: automated campaigns across SMS, email, and ringless voicemail, billed per "contact nurtured" rather than per message. Every plan includes "Lily," its AI database analyst that scores your whole database nightly. Texting is one channel in a bigger machine, not the whole product.
Pricing Side by Side
Entry plans for a solo Follow Up Boss agent:
| Texting Betty (Single Agent) | Agent Legend (Starter) | |
|---|---|---|
| Monthly | $149/mo | $199/mo Traditional · $399/mo with the AI-Powered toggle |
| Included | 1,000 texts | 250 contacts/mo · Lily AI scoring · 1 seat |
| Overage | $0.10 per text ($0.08 on Large Team) | $0.50 per extra contact nurtured, billed in arrears |
| Setup | $200, credited back after the kickoff call | One-time activation: $299 (Traditional) or $399 (AI) |
| Contract | Month-to-month, no long-term contracts | Starter is month-to-month; higher tiers require 12 months |
Both scale up. Texting Betty: Small Team $299/mo (3,000 texts), Large Team $799/mo (10,000 texts, $0.08 overage), Brokerage from $1,500/mo (20,000+). Agent Legend: Grow $299/mo (500 contacts) and Professional $499/mo (1,000 contacts), each with a $499 activation fee and a 12-month commitment; AI-Powered versions run $599–$899/mo, and database enrichment is a separate $0.08 per record. Full breakdowns: Texting Betty pricing and Agent Legend pricing.
The Two Meters Count Different Things
This is the deepest difference. Texting Betty meters messages: overage at $0.08–$0.10 per text is billed on messages you send and receive, so a lead who texts back draws down the same quota. Agent Legend meters people: a "contact nurtured" is any contact who gets at least one automated message that month, and each contact past your allotment adds $0.50, billed in arrears.
A tight database worked hard — long cadences, lots of two-way conversation — burns Texting Betty quota fast but counts each contact once at Agent Legend; a wide, shallow blast across thousands of contacts does the reverse. More on how metered plans behave at volume: the hidden cost of per-text pricing.
How Each Connects to Follow Up Boss
Texting Betty lives inside Follow Up Boss — the embedded Inbox app, the timeline sync, and the note-based bracket tags. Agent Legend connects to Follow Up Boss but runs its own campaign pipeline: you build campaigns on its platform rather than triggering off FUB notes, and its activation fee covers connecting your CRM, enriching your data, and building your initial campaigns, per its published pages. That matters at setup and at exit — note-based automations transfer to other note-based tools, while a campaign pipeline gets rebuilt wherever you go. We've covered what switching actually involves separately.
Numbers and Registration
Neither tool texts from your own Follow Up Boss number. Texting Betty provisions a new dedicated marketing number — existing personal numbers can't be used in most cases — with a published 3–5 business-day carrier-registration window before texting activates. Agent Legend routes through a number it assigns; its published pages don't spell out a registration timeline, so ask in the demo. Either way, leads see a new number rather than one saved in their phones.
Where Texting Betty Wins
- The most "inside Follow Up Boss" experience. Embedded Inbox app, timeline sync, and automation living in the Action Plans you already write.
- Lower entry cost, friendlier terms. $149/mo versus $199/mo, month-to-month on every tier, and the $200 setup fee is credited back after the kickoff call.
- AI responses included in the tiers rather than sold as an add-on.
Where Agent Legend Wins
- True multi-channel outreach. SMS, email, and ringless voicemail from one campaign engine — the only one of the two that goes beyond texting.
- Lily on every plan. A nightly AI scoring pass over your entire database — a genuinely substantial inclusion at the quoted prices.
- The meter counts people, not messages. A contact who gets ten touches costs the same as one who gets a single text, and replies never draw down a quota.
- A conversational AI path. The AI-Powered toggle adds two-way conversational AI — at roughly double the monthly price and, like all its plans, currently listed "Coming Soon."
How to Choose
- Choose Texting Betty if the job is texting, you want automations living in Follow Up Boss Action Plans, and month-to-month billing at the lower entry price matters.
- Choose Agent Legend if you want one engine sending texts, emails, and voicemail drops, you'll use the nightly database scoring, and your cadences run deep on each contact.
- Confirm first either way: Agent Legend's plans are listed "Coming Soon," and Texting Betty's carrier registration takes 3–5 business days before the first text goes out.
A Third Option: SendMate (Ours, With Its Own Trade-Offs)
Full disclosure again — SendMate is our product. It covers the gap both tools leave open: texting your Follow Up Boss list from your own FUB number, at a flat price. SendMate is $49/mo for Founders (the first 100 customers, rate locked; the standard Pro rate is $149/mo) — no setup or activation fee, no per-text overage, no per-contact meter. It's a local-first desktop app for Mac and Windows: your contacts and messages stay on your machine, you set the send window, you review the messages, and replies land back in FUB.
The trade-offs, stated plainly: SendMate does one job. No email campaigns, no ringless voicemail, no ad platform, and no AI that holds conversations for you — if multi-channel outreach is the point, Agent Legend fits better; if you want a vendor-run kickoff with drips embedded in the FUB inbox, that's Texting Betty's home turf. SendMate reads the same bracket-tag notes Texting Betty Action Plans already drop, so moving over doesn't mean rebuilding; from Agent Legend's separate pipeline, you'd start from SendMate's ready-made templates. Deeper side-by-sides: our Texting Betty alternative and Agent Legend alternative pages, and what six Follow Up Boss texting tools actually cost in 2026.
Frequently Asked Questions
What's the price difference between Texting Betty and Agent Legend? Texting Betty starts at $149/mo with 1,000 texts included, $0.08–$0.10 per overage text, and a $200 setup fee credited back after the kickoff call. Agent Legend's Starter is $199/mo (Traditional) for 250 contacts nurtured, plus a one-time $299 activation fee and $0.50 per extra contact — with plans currently listed "Coming Soon."
Does Agent Legend charge per text? No — Agent Legend bills per "contact nurtured": any contact who receives at least one automated message that month. Each contact beyond your plan's allotment (250, 500, or 1,000 by tier) adds $0.50, billed in arrears. Texting Betty meters the opposite way, counting messages — including the ones you receive.
Does Texting Betty or Agent Legend text from my own Follow Up Boss number? No. Texting Betty provisions a new dedicated marketing number, with a 3–5 business-day carrier-registration window before texting activates, and Agent Legend routes through a number it assigns. SendMate, our product, is the option that sends from your own Follow Up Boss number — with its own trade-offs, covered above.
Do I have to rebuild my Action Plans if I later switch to SendMate? Not from Texting Betty — SendMate reads the same bracket-tag notes your note-based Action Plans already drop, so triggers, timing, and templates stay as they are. From Agent Legend, which runs its own campaign pipeline rather than Follow Up Boss notes, you'd start from SendMate's ready-made Action Plan templates instead.
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss, Texting Betty, or Agent Legend. All competitor names and trademarks belong to their respective owners. Competitor figures are as published at the time of writing — Agent Legend's plans are currently listed "Coming Soon" — and may change; always confirm current pricing on the vendor's site.
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