CallAction vs StreetText: Which Fits Your Follow Up Boss Team? (2026)

Short answer: CallAction and StreetText solve different problems that happen to overlap at texting. CallAction is a calls-and-texts platform — entry at $299/mo, calls and texts unlimited, with the meter set on monthly new-lead capacity rather than on messages. StreetText is a Facebook/Instagram lead-generation platform whose texting product, Conversations by StreetText, is $69/mo standalone or $49/mo as an ad-plan add-on. A team phone stack points to CallAction; lead generation with texting attached points to StreetText.

Both names come up when Follow Up Boss agents shop for texting help, so the comparison deserves to be made properly. One disclosure before we start: SendMate is our product and competes in this space, so it stays out of the head-to-head — you'll find it in a short closing section with its limits spelled out. Competitor figures below were verified against each vendor's own published pages (StreetText on July 1, 2026; CallAction on July 15, 2026); prices change, so double-check on their sites before buying.

What Each Tool Actually Is

CallAction is a calls-and-texts platform for Follow Up Boss teams: a dialer, call capture, recorded calls with AI transcription and summaries, ringless voicemail, SMS/MMS drips, and database reactivation. In its own words, "Call Action doesn't replace Follow Up Boss. It activates it."

StreetText is first a lead-generation platform: its core plans run Facebook and Instagram lead ads for you. Texting is a separate product, Conversations by StreetText, which includes the "Julie" AI assistant and Follow Up Boss integration — and can be bought standalone without the ad platform.

Pricing Side by Side

Here's what entry looks like for a solo Follow Up Boss agent:

	CallAction (Solo Advanced)	StreetText (Conversations)
Monthly	$299/mo	$69/mo standalone · $49/mo ad-plan add-on ($39 annual)
Included	1 user · 2 numbers · 200 new leads/mo · unlimited calls & texts	Julie AI texting + FUB integration — no ad plan required
Overage	~$1.50 per extra new lead, no rollover	Per-message rate not published
Setup	None listed — plans open with a 90-day launch period	None listed on Conversations standalone

Scaling up: CallAction's Team Pro is $599/mo for 500 leads, 10 users, and 12 numbers; Platform Elite runs $999/mo for 1,250 leads, 30 users, and 32 numbers; extra-user and extra-number add-on prices aren't published. StreetText's ad plans run Grow $79/mo, Pro $159/mo, Scale $249/mo ($59/$129/$199 annual); a $500 setup add-on applies to Pro and Scale (waived on annual billing), and Meta bills ad spend separately. Full breakdowns: CallAction pricing and StreetText pricing.

How Each Connects to Follow Up Boss

CallAction connects over the Follow Up Boss API and logs its conversations into FUB automatically, so calls and texts land on the contact's record. The caveat is team setup: every agent needs an individual FUB API key — requested through FUB support — plus a CallAction account of their own.

StreetText integrates on both sides of its product line: the ad plans deliver Facebook and Instagram leads into Follow Up Boss, and Conversations takes its texting cues from the note-based bracket-tag pattern your FUB Action Plans already drop — reading those notes on its servers.

Texting Behavior: Whose Number Do Leads See?

Neither tool texts from your own Follow Up Boss number. StreetText's own FAQ says Follow Up Boss won't let it port a number, so you create a new StreetText number and leads see an unfamiliar line. CallAction supplies its own cloud numbers — 2 on Solo Advanced, up to 32 on Platform Elite — and its own FAQ's suggested workaround is to port your Follow Up Boss number onto CallAction. The metering differs too: CallAction's texts are genuinely unlimited (the meter is new leads), while StreetText publishes no per-message rate for Conversations — and unpublished is not the same as free, so ask before you commit.

Compliance Features

CallAction ships unusually serious compliance tooling — a fit for Follow Up Boss teams that want that rigor handled inside the platform. StreetText treats compliance as an onboarding step: its Conversations quickstart walks US senders through A2P/10DLC (EIN) registration, noting delivery rates decline until it's done — build that into your launch timeline.

Where CallAction Wins

• Unlimited calls and texts — genuinely. No per-message, per-segment, or per-minute charges on any plan.
• The full platform on every tier. Tiers differ only by capacity, never by features.
• Hands-on onboarding. The 90-day launch plan replaces a setup fee; there's no free trial, but a 30-day money-back guarantee stands behind it.
• Compliance rigor built in.

Where StreetText Wins

• Price of entry. Conversations at $69/mo standalone is less than a quarter of CallAction's $299/mo.
• Julie is included. The AI assistant comes with Conversations at no extra AI fee.
• The ad platform is real. Facebook/Instagram lead generation — remarketing and AI Ad Remix on Pro, LeadReveal on Scale — is a product CallAction doesn't offer.
• Flexibility. Conversations works standalone or as a $49/mo ad-plan add-on, with annual discounts across the line.

How to Choose

Choose CallAction if… you run a Follow Up Boss team with real lead flow and want calls, texts, and voicemail in one platform; you text heavily and want a meter that ignores messages; you value hands-on onboarding and compliance rigor; and the budget supports $299+/mo.

Choose StreetText if… you want lead generation and texting from one vendor — or already run StreetText ads, unlocking the $49/mo add-on rate; you're a solo agent budgeting closer to $69 than $299; or you want an AI assistant included without an add-on fee.

A Third Option: SendMate (Yes, It's Ours)

Neither platform above can text from your own Follow Up Boss number — and that single gap is the reason SendMate, our product, exists. It does exactly one thing: your FUB texts go out from the number your leads already recognize, priced flat: $49/mo on the Founders plan (first 100 customers, rate locked), against a standard Pro rate of $149/mo. There's no per-text charge, no lead meter, and no setup fee. The architecture is different too: SendMate is a local-first desktop app (Mac and Windows), so contacts and message content stay on your machine; you choose the send window, approve each message, and replies show up back in Follow Up Boss.

The trade-offs, stated plainly: SendMate is single-purpose. No ad platform — you bring your own leads, the exact job StreetText's core product does. No dialer, no ringless voicemail, no conversational AI answering leads for you — for the phone stack, that's CallAction; for Julie handling the texting, that's StreetText. One switching note: the bracket-tag notes your StreetText Action Plans already drop are the same ones SendMate reads, so that migration keeps your follow-up intact; CallAction runs its own pipeline, so a move from there starts over from SendMate's ready-made templates. Deeper side-by-sides: our CallAction alternative and StreetText alternative pages — and for the whole field's math, see what six Follow Up Boss texting tools actually cost in 2026.

Frequently Asked Questions

How much do CallAction and StreetText cost for Follow Up Boss texting? CallAction starts at $299/mo (Solo Advanced: 200 new leads a month, 1 user, 2 numbers, unlimited calls and texts) and scales to $999/mo. StreetText's texting product, Conversations, is $69/mo standalone or $49/mo as an add-on to its $79–$249/mo ad plans — its per-message rate isn't published.

Does CallAction or StreetText send texts from my own Follow Up Boss number? Neither one does. CallAction texts from cloud numbers it assigns you (2–32 depending on plan) — per its own FAQ, the suggested workaround is to port your Follow Up Boss number onto CallAction. StreetText's FAQ says Follow Up Boss won't allow porting, so you text from a new StreetText number. SendMate, our product, sends from your own FUB number.

Can I buy StreetText's texting without its ad platform? Yes. Conversations by StreetText is $69/mo standalone, with the Julie AI assistant and Follow Up Boss integration included and no ad plan required. The discounted $49/mo rate ($39 annual) only applies as an add-on to a $79–$249/mo ad plan, so texting-only buyers should compare at the $69 price.

SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss, CallAction, or StreetText. All competitor names and trademarks belong to their respective owners. Competitor figures are as published at the time of writing and may change — always confirm current pricing on the vendor's site.