Follow Up Boss · Texting Compliance
Follow Up Boss Texting Compliance, Explained
Automated texting is one of the fastest ways to reach real estate leads — and one of the easiest to get wrong. Between TCPA consent rules, 10DLC/A2P carrier registration, and honoring opt-outs, the compliance side matters as much as the message. Here's what each piece means for Follow Up Boss users, and the tools SendMate builds in to help you text responsibly. This is general information, not legal advice — confirm your obligations with qualified counsel.
The three pieces of compliant real estate texting
Most texting trouble comes down to three things: whether you had consent, whether your number is properly registered to send, and whether you honor opt-outs. Get those right and the rest is good practice.
- ✓Consent — a prior relationship or express permission to text the contact
- ✓Registration — 10DLC/A2P carrier registration so your automated texts are allowed to send
- ✓Opt-outs — stop texting a contact the moment they ask, and keep them stopped
TCPA: consent and timing
The Telephone Consumer Protection Act (TCPA) governs how businesses can text and call consumers. In practice, that means texting people you have permission or a relationship with, keeping records of consent, respecting Do-Not-Call preferences, and reaching out during reasonable hours. Getting the who and the when right keeps your outreach both effective and on the right side of the rules.
SendMate helps you stay on the right side of timing and targeting: a Send Window keeps texts inside reasonable local hours, landline detection converts numbers you shouldn't text into call reminders instead, and you review what goes out — nothing sends behind your back.
10DLC / A2P registration: why your number matters
U.S. carriers require automated, application-to-person (A2P) business texting to be registered through the 10DLC framework. Unregistered automated traffic increasingly gets filtered or blocked outright — so registration isn't optional if you want your texts to actually arrive.
This is also where the separate-number tools cost you time: they provision a brand-new marketing number that still has to clear a multi-day carrier-registration wait before it can send. SendMate sends from your own Follow Up Boss number with 10DLC handled — the number your leads already recognize, without starting a new registration from scratch.
Opt-outs — and staying in control of the conversation
When a lead replies STOP, the texting has to end immediately and stay ended. SendMate detects opt-out replies and auto-stops pending messages for that contact, and its Brokerage plan integrates DNC and litigator screening so you can scrub lists before you send.
There's a quieter compliance benefit to staying in control, too: the safest automated texting keeps a human in the loop and steers real conversations toward a person, rather than letting an unattended bot run endless back-and-forths. SendMate is built that way on purpose — it automates the timing and the busywork, and leaves the judgment to you.
How SendMate helps you text responsibly
SendMate doesn't make you compliant — that's on you and your brokerage — but it gives you the tools to text carefully by default:
- ✓Send Window keeps texts inside reasonable local hours
- ✓Landline detection turns un-textable numbers into call reminders
- ✓Auto-STOP detection ends texting the moment a lead opts out
- ✓DNC & litigator screening integration on the Brokerage plan
- ✓Pre-send verification and your own FUB number — no unfamiliar line
- ✓Local-first: message content and contacts stay on your computer
Frequently Asked Questions
Is automated texting in Follow Up Boss legal?
Automated texting is legal when done responsibly — with consent to text the contact, proper 10DLC/A2P registration, and prompt honoring of opt-outs. Follow Up Boss triggers the texts; a partner tool like SendMate sends them with Send Windows, landline detection, and auto-STOP to help you text within the rules. This is general information, not legal advice.
Do I need 10DLC registration to text leads through Follow Up Boss?
For automated (application-to-person) texting, yes — U.S. carriers require 10DLC/A2P registration, and unregistered automated traffic is increasingly filtered or blocked. SendMate sends from your own Follow Up Boss number with 10DLC handled, so you don't start a new marketing-number registration and wait days to send.
What is the TCPA and does it apply to real estate texts?
The Telephone Consumer Protection Act (TCPA) regulates business texting and calling to consumers. It applies to real estate outreach: text people you have permission or a relationship with, honor Do-Not-Call and opt-out requests, and reach out during reasonable hours. Getting the targeting and timing right is what keeps your outreach compliant.
How does SendMate help with texting compliance?
SendMate builds in responsible-texting tools: a Send Window for reasonable hours, landline detection, auto-STOP on opt-out, DNC and litigator screening integration on the Brokerage plan, pre-send verification, and sending from your own FUB number. It automates the busywork while keeping you in control of every message — but compliance ultimately remains your responsibility.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss” is a trademark of its respective owner. SendMate sends from your own Follow Up Boss number and runs locally on your computer.
Text your Follow Up Boss leads — responsibly
Built-in Send Windows, landline detection, auto-STOP, and your own number. You stay in control of every message.