Should My Follow Up Boss Texting Assistant Pause On Holidays? (2026)
1:32
Why an automated texting assistant for Follow Up Boss needs a holiday calendar, and how SendMate's built-in holiday hold pauses real estate text follow-up on Thanksgiving and Christmas from your own number.
Transcript
- 0:00
- Imagine a real estate lead getting an automated follow-up text on Christmas morning. Nobody wants to be that agent, so today we'll show you why your Follow Up Boss texting assistant needs a holiday calendar.
- 0:12
- Most real estate texting tools run on one simple rule: if it's a weekday inside your send window, texts go out. But that texting assistant doesn't know it's Thanksgiving, Memorial Day, or Christmas Eve.
- 0:25
- On a holiday, your leads are with family, and a business text lands as impersonal and off-key. Response rates are near zero, and it chips away at the trust your text follow-up is supposed to build.
- 0:37
- Smart real estate agents build in holiday holds, the predetermined days when their text follow-up pauses completely. No texts go out, and the queue simply resumes the next business day.
- 0:49
- Beyond the federal holidays, add the local events or school breaks that shut down your area. The best real estate texting tools let you configure a holiday calendar once, then forget it.
- 1:01
- SendMate has holiday hold built in, so it checks the calendar every morning and skips a hold day entirely, with no manual pause needed. It's automated follow-up texting, but never an unattended blast; you set the messages, sent from your own Follow Up Boss number, and you stay in control.
- 1:19
- The text that doesn't go out on Christmas is worth more than the one that does on a Tuesday. Connect once with your Follow Up Boss API key and see holiday-aware text follow-up at MySendMate.com.