How to Send a Text Blast in Follow Up Boss (Step by Step, 2026)

Short answer: Follow Up Boss doesn't have a blast button — and that's deliberate. Natively you can hand-send group texts and schedule 1-to-1 texts within tight limits; reaching a whole segment of your database means connecting a partner texting tool. Here's what's built in, why the gap exists, and the step-by-step way to reach a full list from your own Follow Up Boss number — paced one text at a time, the careful way, rather than all at once.

What Follow Up Boss Can Do Natively (and Where It Stops)

Follow Up Boss ships with real texting — just not blast texting. Here's where the built-in features end:

• Built in: 1-to-1 texting, group texting, and saved text templates you send by hand
• Built in: one automated initial text per new lead (the Lead Flow feature)
• Built in: Schedule Text — 1-to-1 only, one scheduled text per contact, up to 50 per day, and no more than 24 hours ahead
• Not built in: mass/bulk texting or automated drip sequences — both are added through a partner tool

In practice, that means an open-house message to all your past clients can't be automated natively: group texting is a hand-send feature, and Schedule Text caps at one queued message per contact, a day ahead at most.

Why There's No Blast Button (It's On Purpose)

Follow Up Boss leaves drip and mass texting out of the core CRM deliberately — its help center says they're not included "to protect your business number's reputation," and its stated plan is to keep integrating with specialized texting providers rather than build blasting in. That keeps your main line reserved for the one-to-one conversations that matter most.

That's why every real answer to "how do I send a text blast in Follow Up Boss" involves connecting a texting tool: FUB triggers the texts through your Action Plans, and the partner tool actually sends them. The full landscape is on our Follow Up Boss mass texting page.

Step by Step: Getting One Message to a Whole Segment

Here's the honest version of a "blast" — one message reaching a full list from your own Follow Up Boss number, the careful way. Full disclosure: SendMate is our product, and it's built as sequenced follow-up automation, not a bulk blaster — more on that below.

1. Build the segment in Follow Up Boss. Use the lists and tags you already have — past clients, sphere, a lead source.
2. Install SendMate and connect your account. It's a local-first desktop app for Mac and Windows. Connect once, and texts send from your own FUB number with 10DLC handled — no new number to register, no multi-day carrier wait.
3. Put the message in an Action Plan step. Add a task or note containing the message, with merge fields for the lead's name and details so every send reads personally.
4. Set your Send Window. Choose the hours and days texts may go out. SendMate only sends inside it, and quiet hours and holiday hold are built in.
5. Assign the plan to the segment. Apply the Action Plan the way you already do — from a lead flow, an automation, or manually. As each step drops, SendMate picks it up.
6. Let it work the list, one text at a time. SendMate sends with natural, human-like delays, verifies numbers first, turns landlines into call reminders, and catches STOP replies automatically. Replies land right back in Follow Up Boss, and you review and stay in control of every message.

Segment-wide texting still rests on consent, 10DLC registration, and honoring opt-outs — the basics are on our Follow Up Boss texting compliance page. For a deeper setup walkthrough, see how to automate your Follow Up Boss text follow-up and the drip texting setup guide.

Why One-at-a-Time Beats All-at-Once

A true blast sends one identical message to a list at the same moment, usually from a provisioned marketing number your leads have never seen. SendMate takes the other path on purpose: each text goes out individually, from your own Follow Up Boss number, with measured spacing across your Send Window.

• Recognition. Your leads see the number they already text you on — not a new line they have no reason to answer.
• Conversations you can keep up with. Replies come back spread across the day instead of all at once, so you can answer each one while it's warm.
• Control. You wrote the message, you set the schedule, and nothing goes out overnight or on a holiday. Automated, but never an unattended blast.

If you need one message hitting every phone in the same minute, SendMate is the wrong tool — it refuses to work that way by design. It still reaches the whole segment, just the way a careful person would. For most agents, the "blast" is really a follow-up problem — and paced sending is the version that starts conversations.

Blast, Drip, or Follow-Up: Which Do You Actually Need?

Most "text blast" searches are one of three jobs:

• Mass text: many leads, one touch — a single message to a whole segment, like an open-house invite to your sphere.
• Drip: one lead, many touches — a scheduled sequence over days or weeks, on a cadence you design.
• Follow-up: the daily texts your Action Plans already call for, sent consistently even when you're stuck at showings.

Neither of the first two is built in — both arrive with the texting tool you connect. SendMate handles all three from your own number at a flat rate — $49/mo for Founders (the first 100 customers, rate locked; standard Pro is $149/mo) with no per-text fees, no setup fee, and no daily per-lead cap — so a big segment send never turns into a surprise bill.

Switching From Another Texting Tool?

If you're coming to Follow Up Boss texting from a note-based tool — Texting Betty, Lead Engage, or Street Text — SendMate reads the same bracket-tag notes those tools' Action Plans already drop, so your triggers, timing, and templates keep working without a rebuild. Agent Legend is different: it runs its own SMS pipeline rather than tagging FUB notes, so that migration means rebuilding from SendMate's ready-made Action Plan templates instead. Either way, run one texting tool at a time so leads never get double-texted. Full walkthrough: switch texting tools without rebuilding your Action Plans — and if you're still comparing, start with the Follow Up Boss texting comparison.

Frequently Asked Questions

Can you send a text blast in Follow Up Boss? Not natively. Follow Up Boss includes 1-to-1 texting, hand-sent group texting, and saved templates, but mass/bulk texting and automated drip sequences are deliberately left out and added through a partner tool. SendMate adds segment-wide sending from your own Follow Up Boss number, paced one text at a time.

How do I text everyone on a list in Follow Up Boss? Build the segment with the lists and tags you already use, put the message in an Action Plan step with merge fields, and let a connected texting tool send it. SendMate works the list one text at a time during your Send Window, from your own Follow Up Boss number.

What are Follow Up Boss's built-in texting limits? Natively you get 1-to-1 and group texting you send by hand, saved templates, one automated initial text per new lead, and Schedule Text — which is 1-to-1 only, one scheduled text per contact, up to 50 per day, and no more than 24 hours ahead. Drip and mass texting are not included.

Is a paced send as fast as a blast? No — and that's the point. SendMate spreads sends across the Send Window you set with human-like timing, so each text goes out individually from your own number and replies come back at a pace you can actually answer. You review the messages and you set the schedule.

Is SendMate affiliated with Follow Up Boss? No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss — "Follow Up Boss" is a trademark of its respective owner. SendMate connects like other third-party texting tools and sends your follow-up from your own Follow Up Boss number.

SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss or any other tool mentioned above. All product names and trademarks belong to their respective owners. Follow Up Boss's native texting features are described per its published materials and may change — always confirm current behavior in your own account.