Follow Up Boss · Drip Texting
How to Set Up Drip Texting in Follow Up Boss
Follow Up Boss doesn't include drip texting — its own help center says drip and mass texting are left out to protect your business number's reputation. Here's how agents add it in about 15 minutes: connect a texting tool like SendMate, build your touches into the Action Plans you already run, and each text sends on schedule from your own Follow Up Boss number — while you review and stay in control of every message.
Why doesn't Follow Up Boss include drip texting?
By design. Follow Up Boss's help center says it plainly: drip and mass texting are not included in the product, to protect your business number's reputation and keep your main line reserved for the one-to-one texts to hot leads and clients. And it isn't a someday feature — Follow Up Boss says its plan is to keep leaving drip texting to dedicated partner tools rather than build it into the CRM.
So natively, automation stops at the very first text. Every touch after that — day 2, day 5, day 12 — is either yours to remember or a connected texting tool's to send. Here's exactly where the built-in features end:
- ✓Built in: 1-to-1 texting, group texting, and saved text templates you send by hand
- ✓Built in: one automated initial text per new lead (the Lead Flow feature)
- ✓Built in: Schedule Text — 1-to-1 only, one scheduled text per contact, up to 50 per day, no more than 24 hours ahead
- ✓Not built in: drip campaigns / automated text sequences — added through a partner tool
How does drip texting work with Follow Up Boss Action Plans?
Action Plan-driven texting tools for Follow Up Boss all work the same basic way: your Action Plan does the scheduling, and the texting tool does the sending. Each Action Plan step drops a task or note containing the message; the connected tool picks it up and sends it as a real text. A drip campaign is simply an Action Plan with text steps spaced days apart — which means your triggers, timing, and templates all live in Follow Up Boss, where you already manage them.
SendMate reads the source you choose — Tasks (default), Notes, or Hybrid — and sends each text on the day your plan calls for it, during your Send Window, from your own Follow Up Boss number. It also reads the bracket-tag notes that note-based tools like Texting Betty, Lead Engage, and Street Text drop, so if you're coming from one of those, the Action Plans you already built keep working without a rebuild.
How do you set up drip texting in Follow Up Boss, step by step?
The whole setup takes about 15 minutes, and none of it changes how Follow Up Boss works today:
- ✓1. Install SendMate on your Mac or Windows computer and connect your Follow Up Boss account. Texts send from your own FUB number, so there's no new number to register and no multi-day carrier wait.
- ✓2. Set your Send Window — the hours and days you want texts to go out. SendMate only sends inside it.
- ✓3. Open an existing Action Plan (or create one) and add a step for each touch: a task or note containing the message, with merge fields for the lead's name and details.
- ✓4. Space the steps out with run-delay days — day 1, day 3, day 7, and so on. That spacing is your drip cadence.
- ✓5. Assign the Action Plan the way you already do — from a lead flow, an automation, or manually from the lead's profile. As each step drops, SendMate sends the text same-day during your Send Window, and you review and stay in control of every message.
What about compliance — consent, 10DLC, and opt-outs?
Drip texting done right respects the same three things all business texting does: consent to text the contact, proper 10DLC/A2P carrier registration, and honoring opt-outs. Because SendMate sends from your own Follow Up Boss number with 10DLC handled, you're not starting a fresh registration on a brand-new marketing line before your first campaign can send.
SendMate also builds in careful-sender defaults: the Send Window keeps texts inside reasonable local hours, landline detection turns un-textable numbers into call reminders, and auto-STOP detection ends a drip the moment a lead opts out. For the full picture — TCPA consent, 10DLC registration, and opt-out handling for Follow Up Boss users — start here:
How is drip texting different from mass texting?
A drip campaign sends a sequence of scheduled texts to each lead over days or weeks — one lead, many touches. Mass texting sends one message to a whole segment at once — many leads, one touch. They solve different problems: drips nurture leads on a cadence you design; mass texts re-engage a database or get one message to everyone at the same time.
Neither is built into Follow Up Boss — both arrive with the texting tool you connect. SendMate handles both from your own number, at a flat monthly rate with no per-text fees and no daily per-lead cap deciding your cadence for you — and either way, you review and stay in control of every message that goes out.
Frequently Asked Questions
Does Follow Up Boss have drip texting?
Not built in. Follow Up Boss's help center states that drip and mass texting are not included in the product — natively you get 1-to-1 and group texting, saved templates, and one automated initial text per new lead. Drip campaigns are added by connecting a texting tool like SendMate, which sends them from your own Follow Up Boss number.
Will Follow Up Boss ever add drip texting?
Follow Up Boss says its current plan is to keep leaving drip texting to dedicated partner tools rather than build it into the CRM. Practically, that means the Action Plan + texting-tool setup described on this page is the long-term way to run text drip campaigns with Follow Up Boss.
Do drip campaigns work with my existing Action Plans?
Yes — that's the whole design. Your Action Plans do the scheduling and SendMate does the sending, so your triggers, timing, and templates stay exactly where they are. SendMate also reads the bracket-tag notes that tools like Texting Betty, Lead Engage, and Street Text drop, so Action Plans built for those tools keep working as-is.
What happens when a lead replies to a drip text?
Because SendMate sends from your own Follow Up Boss number, replies come back to that same number and land in Follow Up Boss like any other text — and you take the conversation from there. The drip handles the cadence; the conversations stay yours.
Can I control when drip texts go out?
Yes. SendMate only sends during the Send Window you set — your hours, your days — and each text goes out on the day your Action Plan calls for it. You review and stay in control of every message; nothing sends behind your back.
Is SendMate affiliated with Follow Up Boss?
No. SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. "Follow Up Boss" is a trademark of its respective owner.
SendMate is an independent product and is not affiliated with, endorsed by, or certified by Follow Up Boss. “Follow Up Boss” is a trademark of its respective owner. SendMate sends from your own Follow Up Boss number and runs locally on your computer.
Add drip texting to Follow Up Boss — from your own number
Your Action Plans do the scheduling, SendMate does the sending — flat monthly rate, no per-text fees, and you stay in control of every message.